Privacy Policy

Lingo Amusement L.L.C.
Dubai, United Arab Emirates
Last Updated: December 9, 2025

1. Introduction

Lingo Amusement L.L.C. (“Lingo Amusement”, “we”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website or use our soft-play facilities in Dubai.

This Privacy Policy applies to:

1. Our website and digital platforms
2. On-site data collection at our soft-play facilities
3. Online bookings, payments, and customer accounts
4. CCTV monitoring at our premises

By using our services or visiting our facilities, you accept the practices described in this policy.

2. Applicable Legal Framework

Our data handling practices comply with:

• Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL)
• Cabinet Decision No. 75 of 2023 regarding PDPL Executive Regulations
• UAE Cybercrime Law
• Dubai economic and consumer protection regulations
• Dubai Municipality and Civil Defense regulations for safety and CCTV usage
• Payment Card Industry (PCI-DSS) standards through certified payment providers

3. Types of Personal Data We Collect

We may collect the following categories depending on your interaction:

3.1 Identity Data

• Name
• Age or date of birth (for children, age group categories)
• Gender
• Emirates ID details only if legally required
• Photographs or CCTV footage
• Parent/guardian details

3.2 Contact Information

• Mobile number
• Email address
• Home address (optional, where relevant for billing)

3.3 Transaction & Booking Data

• Booking history
• Date and time of visits
• Membership details
• Payment information (processed by third-party providers only)
• Receipts and invoices

3.4 Child Safety Data

• Emergency contact
• Health or allergy information only with explicit parental consent

3.5 Technical & Website Data

• IP address
• Device/browser details
• Location approximations
• Cookies and tracking pixels
• Website usage logs

3.6 Communication Data

• Customer inquiries
• Feedback and complaints
• Marketing preferences

4. How We Collect Personal Data

• Website forms and online bookings
• In-person registration at facilities
• Mobile phone or email communications
• CCTV and monitoring systems
• Cookies and online trackers
• Payment processors

5. Purposes of Processing Personal Data

We process personal data for the following purposes:

5.1 Service Delivery

• Managing bookings, memberships, and admissions
• Access control to the soft-play area
• Customer service and support

5.2 Safety & Security

• Ensuring child safety
• Managing incidents or emergencies
• CCTV security monitoring

5.3 Payments & Administration

• Processing payments
• Issuing invoices and receipts
• Accounting and financial reporting

5.4 Legal & Regulatory Compliance

• Responding to government authorities
• Meeting safety, health, and inspection requirements
• Record-keeping obligations

5.5 Marketing & Communications

• Sending promotions or offers with explicit consent
• Service announcements and notifications

5.6 Website Operations

• Improving website performance
• Analytics and user behavior tracking
• Detecting fraud or misuse

6. Legal Basis for Processing

We process data under the PDPL on the basis of:

• Contractual necessity (to provide services you request)
• Compliance with UAE laws
• Explicit consent (especially for marketing and children’s information)
• Legitimate interests (security, CCTV, service improvement)

7. Processing Children’s Personal Data

As a facility serving minors, we apply enhanced protection measures:

• Collect data only with parental/guardian consent
• Minimal collection limited to safety and service needs
• No direct marketing to minors
• Parental rights to access, correct, or delete their child’s data
• Strict internal access controls

8. Cookies and Tracking Technologies

Our website uses cookies for:

• Essential functionality
• Performance insights
• Security and fraud protection
• Marketing (only with consent)

Visitors may block cookies through browser settings, except those essential for website functionality.

9. Data Retention

We retain data only for the period necessary for the purposes described or as required under UAE law:

• Transaction records: 5 years
• CCTV footage: 30–90 days (unless required for an investigation)
• Marketing data: until consent is withdrawn
• Emergency or safety-related data: until no longer needed

After the retention period, data is securely deleted or anonymized.

10. Data Sharing and Third-Party Disclosure

We may share personal data with:

• IT service providers and hosting companies
• Payment gateway providers (PCI-DSS certified)
• Security agencies for CCTV integration
• Legal and professional advisors
• Government authorities upon lawful request

We do not sell personal data to any third party.

Third parties process data only under contractual confidentiality and data protection requirements aligned with UAE regulations.

11. International Data Transfers

If data is transferred outside the UAE, we ensure:

• The receiving country has adequate protections, or
• Contractual safeguards (e.g., Data Transfer Agreements) are in place

Transfers occur only when necessary and lawful.

12. Data Protection & Security Measures

We apply technical and organisational measures, including:

• Encrypted systems
• Secure access controls
• Role-based data restrictions
• Regular audits and compliance reviews
• Secure payment gateways
• Staff privacy training

13. Your Rights Under UAE Law

You may exercise the following rights (subject to legal requirements):

• Right to access your personal data
• Right to request correction
• Right to request deletion (where allowed)
• Right to restrict processing
• Right to withdraw consent
• Right to object to marketing communications
• Right to request data portability (where applicable)
• Right to lodge a complaint with the UAE Data Office

Requests may be submitted to our Data Protection Contact.

14. Contact Information

For privacy inquiries, data access requests, or complaints, contact:

Lingo Amusement L.L.C.
Dubai – United Arab Emirates
Email: info@lingouae.com
Phone: +971 4 262 5809
Address: DAMAC Hills Mall, Dubai, United Arab Emirates

15. Updates to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website and will clearly state the date of revision.